If you’ve ever dreamed of giving your car the Supercar Blondie touch, your wish might just come true. Alex Hirschi – better known as Supercar Blondie – has partnered with global wrap and film specialists Avery Dennison to bring to life a unique collection of car wrap colors like never before.
As one of the most recognisable faces in the automotive world, Supercar Blondie has redefined what it means to be a car enthusiast. Now, she’s taking her influence from showcasing the rarest cars to shaping how they look. In collaboration with Avery Dennison, Alex has developed four exclusive shades.
These colors aren’t just your average car wraps—they're bold, personal expressions of Alex's journey through the world of luxury, performance, and style. Think of it as a blend of her garage, her lifestyle, and her imagination—all wrapped into one.
Alex drew inspiration from a whole host of places: from her existing cars and luxury brands, to shades she’s always dreamed of but never been able to nail down – until now.
Creating these colors is no small feat. Avery Dennison’s wrapping-film experts blend fine pigment powders and metallic flakes with PVC paste, pouring it into liners before curing them in specialized ovens. The result? A high-quality wrap film that's vibrant, durable, and truly one-of-a-kind.
Once the films are dried and ready, they’re coated with adhesive.
Justin Pate: A First Look at Avery Dennison’s New Supercar Blondie Colours
While in Australia for his Wrap Matrix Tour, Justin Pate had the chance to get hands-on with Avery Dennison’s brand-new Supercar Blondie Supreme Wrapping Colours. Thanks to Avery Dennison and Graphic Art Mart, attendees enjoyed exclusive access to these exciting shades during the workshops. Justin shared his thoughts on the four standout colours in the collection — and they didn’t disappoint.
Who Is Supercar Blondie?
From a small-town girl in Queensland, Australia, to one of the biggest automotive influencers in the world, Alex Hirschi has come a long way. After moving to the UAE in 2008 and working in radio for five years, she pivoted into social media, where she found her true calling—sharing the world’s rarest and coolest cars with a growing global audience.
In 2017, she and her husband Nik officially founded Supercar Blondie in Dubai. Fast forward to 2025, and the brand boasts 65 employees, over 21 million YouTube subscribers, and a jaw-dropping 10 billion combined views.
